2015-09-01
HEY! modern art & pop culture ACT III
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Category: Coffee-table books Collection catalog d'art (beaux-livres) Edited by Anne & Julien Bilingual (French / English) 336 pages Hardback and shaped cover 28.5 x 22.5 cm Published by ANKAMA / 619 61 artists, 2 private collections Exhibition catalog Guest curators: Anne & Julien (HEY! modern art & pop culture) Musée de La Halle Saint Pierre, Paris, France. Exhibition from September 18, 2015 to August 14, 2016 Today, the world of contemporary art is growing steadily, but is defined more than ever on the basis of the market and its transactions. These mechanics lead to audience fragmentation, repetition and elitist proposals, disconnecting this world from many new and potential interlocutors, especially in younger generations. The HEY Effect! follows the active principle of the hive, deploys the energy of the communities it supports and of which it is made, creates a dynamism and a reactive vitality, as well as activates the connections between artists, collectors, art market, public and amateurs. The art critic Philippe Dagen framed his view of our approach in the daily newspaper Le Monde in 2011 in the headline: "HEY! Beyond the avant-garde”. HEY! invokes a re-appropriation of the circulation of ideas among audiences, artists, merchants, art critics and collectors. And brings together, in different territories of action and intervention, individualities around a common interest: the heart of contemporary art of tomorrow. This shift - where HEY! turns out to be the coagulating agent - brings a rich and distinctive alphabet, whether anchored in aesthetic proposals for the general audience or deliberately far from common thought. Movements - lowbrow, pop surrealism, outsider art, visionary art - and domains – tattooing, comics, rock posters, video games… - previously considered as too representative and rooted in a certain subculture, are currently imposing their codes and hammering their heroes, their phrasing. This global effect integrates new icons and references which used to be tied to specific popular mediums. Under the yoke of globalization, while it is not wrong to think that contemporary pop culture is already determining the global general culture of tomorrow, HEY! questions this paradigm shift and positions what we call the "other pop culture" as the main object of observation, as well as of interest. One could define "the other pop culture" in the same way that the global discussion was nourished by the discourses and aesthetics produced by the countercultures since 1940. With the establishment of the format and the cliché, HEY! responds by the defense of works of artists little or never seen, and by a slanting observation revealing invisible subtexts. This understanding of the contemporary world is extended from the image to the sounds and to the live show - a span of all available mediums (visual arts, sound arts, movement arts and forms, pictorial arts and words ...); a moving encyclopedia of our time, where the outsider pop plays the opposite pictorial point. This term espouses the dynamics of our worldview (see the HEY! manifesto). Outsider pop designates the global family of the arts carrying a contemporary aesthetic pop minored by the dominant academism. It is made of movements and singular universes, considered by the institutions as too anchored and representative of an underground and proletarian culture.
EXPOSITION